“Culture jamming” is a technique used in creating displays that involves the use of re-contextualizing means or purposes of any particular matter that may be targeted so that it exploits or contradicts the original matter’s intentions. Culture jamming from a liberal standpoint is usually influenced by matters in the world that are distorted by the media and other figures of capitalism. Examples include creating a poster of a car, and implying that the manufacturer deliberately exhibits the worst intentions, such as pollution, eradication of environmental stability, global warming, and any other negative aspect that can be used as arguments against the target in question.

The following pictures shown are better illustrated examples.

Example #1

This culture jam in particular looks to be made for the sole purpose of evoking a response from left-wing protestors. This poster shows a spoof version of “Pepto-Bismal”, which involves the overhauling of the actual bottle of the real medicine and suited to argue against the targets in question; in this case being liberal activists.

The bottle says: “Pinko-Dismal: The Leftist’s Alternative to Learning From Their Stupid Mistakes.” The words at the bottom state “Soothing Relief From Unpleasant Reality: Makes you think the universe has called upon you to act like a rabid moonbat.” Next to the former quotation, an emblem with the hammer and sickle Communism symbol has the words “SOCIALISM WILL WORK – IF WE TRY HARDER”. The words outside of the bottle are made clear that the culture jam is targeting extremists partial to leftist ideologies (socialism, communism).

The poster does a good job at forwarding a basic, concise message against left-wing ideologies, but there are some things in the poster that are a bit hard to figure out. I’m guessing that Pinko-Dismal is derived from the fact that the medicine is pink and “Dismal” signifies the emotions that liberals feel in this situation (dismay), while at the same time rhyming with “Bismal” to keep the “Pepto-Bismal” motif. I just feel that a better analogy could have been used in this situation. I also don’t understand how Pepto Bismal is related to the issue at hand; it really looks like the creator just needed something to rhyme with “dismal”. Nevertheless, still a decent input on liberal protests and how tiresome and irritating they can be at times.

Example #2

This culture jam depicts a bar code commonly found on store-purchased products as a caged confinement with stick figures escaping it. Below them, you have “Escape capitalists” written in various numerical characters to correspond with the labeling commonly found on these bar codes. I like this culture jam. It’s very concise, it illustrates a person’s point of view and the art involved in this culture jam is actually pretty neat to look at as well.

The culture jam in particular is targeted at capitalism, as most culture jams are. The culture jam was (ostensibly) made to discourage capitalism for the purpose of conflicting against the mould that capitalism portrays, as represented by the prison-like bars being broken and people escaping it. A little more could be explained, and I think that’s the only downpoint to this culture jam. Nonetheless, it still succeeds.

Example #3

This culture jam targets the Coca-Cola brand of soda through the means of a picture of an obese person sitting on a park bench. The argument conveyed through this culture jam is that the obese person is essentially an avid consumer of the soda, leading the person to gain weight. Soft drinks are well known for contributing to obesity and unhealthy consequences of drinking too much.

It’s a very straight-forward poster with a very clear message; too much Coca-Cola is bad for you and what this culture jam does is simply state the obvious. There’s really not much to say about the poster itself, but this could serve as another good example of what the typical culture jam includes.

 

To me, culture jam posters are a good way of expressing someone’s opinions and some culture jams even aumse me with their sarcasm and their wit. Otherwise, I don’t really think too much of them. To me, they are just a way of advertising, only an opinion is being advertised instead of an actual product or service.

 

 

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